Rss FeedArticles By Bernadette Doyle
Author Bio:
Bernadette Doyle is a marketing specialist who helps entrepreneurs become client magnets and attract a steady stream of their ideal clients. She publishes a free, weekly newsletter for trainers, speakers, coaches, consultants, complementary therapists and solo professionals. If you'd like to receive invaluable tips and advice on how to attract clients with ease, register at http://www.clientmagnets.com
Articles:
Nov 8, 2010
Entrepreneurs with all of the steps in place for attracting clients might look at you with a puzzled expression, or a nonchalant wave of the hand, when you mention the state of the world economy. That’s because they already have the necessary steps in place to continually attract a steady steam of new clients.
Nov 8, 2010
Take the Client Abundance Quiz and find out if you're missing any steps.
Nov 4, 2010
Income streams are essential to building a high six- or seven-figure income. Ultimately, to be that successful, you not only need to determine your income streams, but also the order in which you should do them.
Nov 4, 2010
Can it really be that simple? Surely business strategy is more complex than that? Indeed there are many different approaches to business, but when it comes to growing your business there are really only three areas that you need to focus on.
Nov 4, 2010
You can use Twitter to build a rapport with people you’ve never met, or to stay in contact with people you meet at an event or conference. Twitter, in particular, makes it easy to have low-pressure conversations, get to know people, and expand the networking you can do at conferences and conventions.
Oct 18, 2010
If you're looking for a marketing formula that gets people to your events without you having to take an extreme gamble and stump up hundreds or thousands up front, there is a better way than renting a list.
Oct 18, 2010
I want to share with you a 'secret' advantage of promoting your own public seminars, workshops or trainings courses. The beauty of promoting events is that you get paid up front - often several weeks before the event takes place. It's positive cash-flow. But that's just one of the advantages.
Oct 18, 2010
The price of your event is inextricably linked with your venue in several ways. When you’re pricing an event, you should already have a venue in mind, and when you select a venue, you must consider the price point of your event.
Oct 18, 2010
Too many people approach marketing their seminars with a 'wait and see' attitude. So they book a venue, get the word out, and wait to see if they achieve the numbers they want for their 'break-even' point, before they really make the commitment to go ahead with the event.
Oct 14, 2010
When selecting a venue for your event, you may look at a venue and decide immediately whether it can host the size of the event you’re considering, but some elements of selecting the right venue aren’t so obvious. For example, does the venue offer appropriate dining options? Does it meet the needs of your clients?
Oct 14, 2010
If you’re planning an all-day event, will you provide a meal, or send people off-site for lunch? For a residential event, will you host meals on-site? Even on a half-day event, do you intend to provide refreshments? Meals can eat up a substantial portion of your revenue, so consider your meal options when selecting a venue.
Oct 14, 2010
Selecting a venue is only the first step to preparing the venue for your event. You must also do some planning, and a little networking can make your life a lot easier as your event approaches.
Oct 14, 2010
One of the most common mistakes that you can make when you’re planning an event is to overpay for your venue. If you’re planning an event, beware of these tactics to avoid overpaying for your venue.
Oct 14, 2010
The price of your event and your venue are inextricably linked. Your event must have a high-enough price to cover the costs of your event, as well as to provide you a revenue stream, if you’re expecting to make a profit from the event attendance itself.
Oct 10, 2010
There are several secret advantages of promoting your own events that not only put money directly into your pocket immediately, but also build your credibility, increase your visibility in the marketplace, position you as an expert and quickly establish you as a ‘Client Magnet’.
Oct 10, 2010
Some quick tips to help you make money from people who DON'T attend your events. Let's face it, however great your marketing is, the majority of people who see your sales literature for your event WON'T book.
Oct 10, 2010
Let’s imagine for a moment that you’ve found a lead source that produces an abundance of interested, and paying, clients. But what might happen when that one lead source tanks, evaporates, or otherwise disappears?
Oct 3, 2010
There are many ways to become a client magnet. Here are 20 proven methods that will help you to achieve astonishing business results.
Oct 3, 2010
Investment and return will never be a chicken and egg debate. Without investment, there can be no return.
Sep 26, 2010
One of the biggest things that most often holds us back from achieving our full potential is permission to succeed, or the feeling that we’re somehow not fully qualified to offer our advice and expertise to others.
Sep 26, 2010
In order to create the type of magnetism that attracts prospective clients to you, you must find that one thing that you’re inherently intended to do and eliminate the rest.
Sep 26, 2010
Creating a high-end coaching program doesn’t require special training. It’s something that anyone can do, with enough expertise and the right approach.
Sep 19, 2010
When you set big goals that require you to stretch and grow, you owe it to yourself to have a good support system in place.
Sep 19, 2010
Don’t view the free teleseminar as “the cost of doing business.” Rather, view it as a valuable tool for garnishing your conversion rates, realizing your unique success, and balancing the teleseminar ledger.
Sep 12, 2010
How many things do you have to do today? Or this week? How many of those things are springboards for the bigger and better things that are waiting on the other end of your procrastination? The things that are going to lead you and your business to satisfying success!
Sep 12, 2010
In marketing, it can be helpful to put yourself in the shoes of your prospects. If you’d like to receive a handwritten note, most of them probably would, too.
Sep 12, 2010
Social media is a place where you can really get into the mind of your buyer. You can dialogue with your clients and listen to what they are saying - not only to you, but to each other. It’s the perfect place for you to find out what your clients REALLY want.
Sep 12, 2010
Businesses want more details about the company they are considering giving their business to. They want to know about you, your methods and your track record when reviewing your proposal and referring colleagues to your page.
Sep 5, 2010
f you want to host a successful, revenue-generating event, you can look at various ways to offset the costs so that your event generates more revenue and fewer costs.
Sep 5, 2010
One of the best ways to succeed via social networking is to become a great relationship builder.
Sep 5, 2010
There’s a good chance that you’ve already felt the downtrodden lows and the exuberant highs that come with being a business owner – but have you polished your ability to pick yourself up, dust yourself off, and push forward after you stumble?
Sep 5, 2010
When you’re running a one-day course, it’s important to understand group dynamics. In a one-day course, you must build rapport among attendees quickly so you can proceed with the underlying message of your course.
Aug 27, 2010
Have you ever opted-in to receive a newsletter, or to establish an account on a website, and you receive an e-mail asking you to confirm your subscription or your request for a new account? This is known as a double opt-in, and it’s law, according to the CAN-SPAM Act of 2003.
Aug 27, 2010
With the many revenue options available for making money from an event, people still miss out on some great revenue opportunities.
Aug 20, 2010
In this economy, that word, investments, makes most people shudder. But, the kind of investments I’m talking about aren’t nearly as risky or as scary as placing all your money into some fund, speculating on the market and hoping to see a good return.
Aug 20, 2010
If you set a goal that is believable for you, you’ll not only realize that goal, but as you break through it, even more will become possible for you.
Aug 20, 2010
Your very first teleseminar will set the stage and offer valuable information about when, and how, you should conduct future teleseminars. For this reason, don’t commit to frequencies or topics before you get your feet wet.
Aug 19, 2010
There are no stupid questions. The only stupid question is the one that isn’t asked. Whether you’re just starting out or trying to grow your business to even greater heights, I’m sure you have many questions about your next steps.
Jul 6, 2010
If you have a limited list, you have only a small pool of ready marketing contacts. However, you can still plan a successful event without a big list by partnering with people who have good lists.
Jul 6, 2010
With the right mindset and some insider techniques, you can safely navigate the event registration cycle and reach your target number of attendees.
Jul 6, 2010
Your business is that bucket. If you pour money into finding the one big thing that will draw in a stampede of people, you will waste much of your investment.
Jul 6, 2010
When you post a blog with unique content or present standard content in a creative and engaging way, you attract more people.
Jul 6, 2010
Before you explore pricing with your sales prospects, you must convince them that your product is truly valuable for them. They need to feel like they want your product, or no price tag will make them buy.
Jul 6, 2010
Utilizing your profile effectively makes it easier for people to find you and understand what your business does.
Jun 7, 2010
You know that you have a great product that will really have a positive impact on your market. It will fulfill their most urgent needs quickly and effectively, if only they would just try it. There are ways that you can encourage potential buyers to purchase your product…
Jun 7, 2010
Today’s internet-based telephone services allow hundreds of people at once to participate in conference calls. As a featured speaker, you have the power to reach large groups and present your offer with very little cost involved.
Jun 7, 2010
If your aim is to develop products that your clients will buy without hesitation, you need to know the secrets behind what makes a product successful.
Jun 7, 2010
When creating your product, one question you need to ask is what format you will create your product in? What delivery method will best be suited to your customers? Would a digital e-book or hard copy book be best? What about downloadable recordings or a physically delivered DVD? What’s the difference? Which is better?
Jun 7, 2010
The key to finding the right people for you is to be clear on what you need done, how you want it to be done, and what you’re willing to pay.
Jun 7, 2010
In this, the cyber age, the telephone conversation has become, for most, an antiquated form of communication. However, that doesn’t mean that it holds no value. To the contrary, its value is so great that often the ring of the telephone could be mistaken for the cha-ching of a cash register.
Jun 7, 2010
When designing your sales page and order form, put yourself in your prospects’ shoes. Try to understand that money-spending is a fragile decision for a major portion of the population, and that it’s your job to instill buying confidence, erase misgivings, and answer questions.
Jun 7, 2010
A well-attended event provides a good revenue stream, and is justification for holding the event in the first place. A poorly-attended event may not pay for itself, and can ultimately be demoralizing and lead to career problems.
Jun 7, 2010
Many people who are planning a live event for the first time aren’t sure how to price their event. Fortunately, you can use specific strategies to set your price point for maximum return, in a way that is consistent with your goals.
Jun 5, 2010
If there is any time lapse between the closing of the sale and the delivery of the customer’s product or service, at some stage you will need to address the “buyer’s remorse” phenomenon.
Jun 5, 2010
If you’re talking to one person on the phone, answering his questions and moving closer to a single booking, imagine the potential it could have if you were speaking to 50, 100, or even 150 people at once. And furthermore, imagine if you were charging money for each of those people to participate in that call.
Jun 5, 2010
While it’s not always a smooth process, each step you take will move you closer and closer to your ultimate goals…
Jun 5, 2010
It’s true that all of the knowledge, skill and expertise in the world won’t make you money and turn your vision into reality unless you have an actual plan for how to use them.
Jun 5, 2010
A good sales letter can be a stand-alone point of contact with your clients, or a sales letter can serve as the basis for an entire marketing campaign.
Jun 5, 2010
Don’t use what you perceive to be a lack of potential clients on your list as an excuse for not making the money you want. You don’t need a large database to make a lot of money. You can still reach your sales goals.
Jun 5, 2010
Mentoring will help you realise how much you are holding yourself back by simply trying to copy other people.
Jun 5, 2010
Focus on what clients actually say they want, then highlight those wants when you create and market your product.
Jun 5, 2010
Take the knowledge and expertise that you personally deliver to clients and convert it into a product or programme that can deliver the results for you.
Jun 5, 2010
We know that every year our skills, our knowledge and each and every experience help us grow.
Jun 5, 2010
The majority of your sales pages visitors will click away without buying…that’s statistical. You may never know exactly how to solicit more sales unless you ask for feedback from non-buyers.
Jun 5, 2010
Many people outsource to both individuals and teams, and get enormous benefit from both. As with everything else, the key is to know what suits your business best.
Jun 5, 2010
Don’t forget the little details when you’re selecting a venue; it’s the minutia of day-to-day operation that makes your event run smoothly.
Apr 10, 2010
If you’re serious about getting more things done, it’s time for a major mindshift. It’s time to stop being a “doer” and start being a “producer.”
Apr 10, 2010
It may be time to reposition yourself. If you’re noticing that your skills and expertise lend themselves beyond the niche you created, don’t be afraid to refocus your vision.
Apr 10, 2010
The first thing you need to do is stop customizing. Instead, start creating packages of your services and/or products – packages that people can see and buy, right off the shelf.
Apr 10, 2010
If you could put a figure on the net results your programmes, coaching services or training would have on a company, when implemented, what would that price be? How much money can what you are offering save or make your client? This is what larger companies and corporations want to know.
Apr 10, 2010
You’ve got to be able to give clients practical, tangible and unmistakable reasons to choose you, and you’ve got to be able to pull those reasons out of your pocket at a moment’s notice.
Mar 7, 2010
While you may have plenty of business in the pipeline, it’s not generating the cash you need to keep going. You need to establish a steady flow of income.
Mar 7, 2010
Learning from mistakes and implementing new procedures will help to improve the performance of your team, and in turn, improve the performance of your business.
Mar 7, 2010
You can’t expect that one single transaction with your client will make your business successful. So, your clients shouldn’t expect that a one-time offering of your services will permanently solve all of their needs.
Mar 7, 2010
Being able to absorb large blocks of knowledge quickly is called “transference” and it’s going to propel you toward prosperity like nothing else.
Mar 7, 2010
Giving an informational talk helps you make personal connections, raises your profile and gives you an opportunity to make sales to a group whose defenses are down. But, where do you find these gigs?
Mar 7, 2010
When you hear about someone doing well or coming into a lot of money quickly, how do you feel about that? Not people who win a lottery or sweepstakes, but business people who just seem to be making easy money.
Mar 7, 2010
If you’ve got a strong time-money link going on in your business, this can actually mean that you end up working a lot harder or longer than you need to for the money that you make.
Mar 7, 2010
If you want to emotionally connect with your audience – and you do want to do that – you have to find the strength and the courage to be vulnerable.
Mar 7, 2010
The main problem with a business that’s based on selling time is that you’re basically selling a finite resource.
Mar 7, 2010
The more you focus on setting up your business in a way that is based around your strengths and preferences, the easier business gets and the more business flows in.
Mar 6, 2010
It’s time to build up a network of people around you that you can outsource routine tasks to.
Mar 6, 2010
before any tangible and visible change can happen, less visible and harder to articulate changes must first take place
Mar 6, 2010
Making the decision to outsource will have such a profound impact on your business that you won’t ever look back.
Mar 6, 2010
By doing some research, and creating a list of established points of connection, you can affordably reach more people in your target audience.
Mar 6, 2010
Rather than allowing your business to control your life, decide what work schedule suits your situation.
Mar 6, 2010
You are in control of what shape your business will take, what work you will do, and what work you won’t do.
Mar 6, 2010
Increasing your psychic RAM will give you so much more energy, and will allow you to focus more on what you do best.
Mar 6, 2010
If an employee, assistant, vendor or supplier takes up more time and energy than they are worth, you need to let them go.
Mar 6, 2010
Don’t make the mistake of thinking that all your other talents and other events from your past are irrelevant to what you are doing now.
Feb 17, 2010
You need to start looking beyond the face value of things. You need to start looking beneath the surface. Delve into the underlying reason behind an idea.
Feb 17, 2010
Speaking engagements absolutely can help build lists and generate leads for any type of business.
Feb 17, 2010
If you outsource in the right way, the outsourcing you do should save you money. It’s about more than just getting a job done, it’s about freeing up your time.
Feb 17, 2010
You need to find the right people with the right skills to do the right tasks. You will need to build a team that works for you, and this takes perseverance.
Feb 17, 2010
Be inspired and motivated to follow up, and do it more thoroughly.
Feb 17, 2010
Provide your clients with ongoing service by creating some type of continuity program.
Feb 17, 2010
Repeat sales generate eighty percent of the profits for a successful business. It’s actually easier to sell a product to a satisfied client.
Feb 17, 2010
Once you open up to your clients and share your personal experiences, you'll create a bond.
Feb 11, 2010
There are certain things that must be done in order to see your business grow. By committing to follow these eight steps, you can attract more clients and have the kind of income you want.
Feb 11, 2010
Achieving a dramatic increase in your earnings is not about putting in longer hours. It’s about creating a structure, both externally and internally, that will make it possible for you to receive money 24/7.
Feb 11, 2010
If you aren’t converting enough prospects to customers, it’s time to review your follow-up strategy. You may find that changing one thing about the way you respond to interested prospects is all it takes to get your business back on track.
Feb 9, 2010
There are a few strategies that you can use to build a Twitter following and it works quickly for fast results.
Feb 9, 2010
Think about how much great content you can give clients in a one-hour-long teleseminar. And, they can really get to know you, up close and personal.
Feb 9, 2010
Where you’re starting from is a lot less important than the direction you’re heading.
Feb 9, 2010
Having a list of engaged clients is the best insurance policy your business can have.
Feb 2, 2010
Do you wonder just what it is you’re supposed to do with your unique combination of skills and interests? Are you overlooking the commercial value of your passions and talents?
Feb 2, 2010
Planning your marketing strategy can sometimes feel overwhelming. But the truth is, it is one of the most important steps you need to take in order to achieve success! There are so many options, so many opinions and so many decisions to make. How do you know which will work for you?
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