Articles By Liz Lagon

Feb 12, 2010

Quite the current rage among corporate circles, the luxury holiday and travel gifting tradition is one that is catching on in European and American companies, with large corporations vying with each other in presenting business associates and high ranking employees with lavish tokens of appreciation.

Feb 12, 2010

Many people overlook the bright side of practical and affordable promotional gifts such as travel mugs and eco-friendly shopping bags, which are two products that are carried in the public vicinity, thus attracting a lot of attention. This translates into cheap business promotion and the possibility to win more clients as this counts as a vote to your business. It has been proved time and time again frequently used promotional gifts like this tend to get great exposure.

Jan 22, 2010

Business long ago were different from now, there were banks, corporate companies, business houses, and profit making organizations; but the term Promotional Merchandise was more or less unheard of and the companies hardly ever gave any compliments or souvenirs to even their regular customers. Customers too thought they were privileged if they were given anything extra from the company.

Jan 1, 2010

So with 1000’s of exhibitions held each year, how can you be sure the coming one will be a success for your company? There are many different aspects that make up a successful exhibitor. Firstly, you need to make sure you have chosen the right venue and obviously based on budget, have chosen a good location within the venue. Every industry has many well known exhibitions throughout the year so you need to make sure you are attending one with a good foot flow of the right audience.

Jan 1, 2010

So with 1000’s of exhibitions held each year, how can you be sure the coming one will be a success for your company? There are many different aspects that make up a successful exhibitor. Firstly, you need to make sure you have chosen the right venue and obviously based on budget, have chosen a good location within the venue. Every industry has many well known exhibitions throughout the year so you need to make sure you are attending one with a good foot flow of the right audience.

Dec 26, 2009

It has become a common trend in small as well as large scale industries to implement innovative ideas for the promotion of their products. Banners or posters are an easy way to enhance visibility but the effectiveness may be limiting. After a short time the banners could be destroyed or vandalised creating a detrimental effect rather than positive. Instead both the embroidery of the company’s logo on a shirt or the giving of useful branded products is better due to subtlety and longevi

Dec 26, 2009

With the UN climate change conference underway in Copenhagen there has never been a better time to start thinking about your own contribution to the environment and make more efforts to be environmentally friendly. If your company is not making the steps to be greener then it could have a detrimental effect in the long term. We are all accountable for the amount of emissions we create, our journey to work, from work, paper we consume, electricity, the list is endless.

Dec 15, 2009

The fastest, easiest and the safest way to get into the clothing industry is the consignment business. This is the best time to get into the industry if any one wants to. It is always true that the buyers are looking to buy the best of what is available and the sellers are always into making good money.

Nov 27, 2009

The corporate world is an extremely competitive to place to be in and you have to have the know how of how to initiate, carry out and get benefit from the people important for ‘your’ business. It’s in the human nature to like those people who are friendly towards us and can benefit us, and one way to make someone realize that you are an important business partner is corporate gifts. It has long been the practice amongst significant corporate leaders to exchange gifts.

Nov 27, 2009

Promotional merchandise is a key factor in the marketing world today. Not only in the present business scenario, it’s long been used by notable corporations as a promotional tool. The basic purpose is to distribute these items to the general public to let them know about your products and services. The greatest benefit a corporation can get from this kind of marketing is to promote itself among other organizations .This helps to increase the number of business contacts.

Nov 26, 2009

Corporate clothing is a really good way to make your employees look professional. It can help boost their confidence levels and make them feel that they belong within the organisation. Moreover it promotes your corporate identity in a really professional way. It works in so many ways like the people who know your employees will get know your company and this will help build a softer and friendlier image in the public.

Nov 26, 2009

Corporate clothing is a really good way to make your employees look professional. It can help boost their confidence levels and make them feel that they belong within the organisation. Moreover it promotes your corporate identity in a really professional way. It works in so many ways like the people who know your employees will get know your company and this will help build a softer and friendlier image in the public.

Nov 19, 2009

Free mouse pads, free t shirts, free pens and lots of other free stuff are being used as promotional merchandise these days. This kind of merchandise does not seem to work in small quantities and you have to initially invest a fair bit of cash in order to reach a sufficiently large group of people. But don’t think that promotional merchandise does not work in small quantities, it’s effective nevertheless.

Nov 19, 2009

You would have seen promotional merchandise and might have owned some too. It comes in so many shapes like pens, clothing, utility items etc. These kinds of things are given to people in order to promote a certain logo, brand or corporate identity. This merchandise has to be circulated in sufficient quantity to create a visible marketing impact.